Wednesday, August 4, 2010

So many people are in debt-double-trouble.

Despite the looming federal election perhaps keeping some people at bay, it’s been another busy week, and we’re seeing the effects of some regional radio advertising trickle through in the form of fresh enquiries about our unique service.

So many people out there need our help, but many simply don’t know how to find us. Again this week we’ve had calls from people all over Australia looking for help out of their financial mess. Specifically we’ve had calls from all works of life: housewives in Sydney; business owners on the Gold Coast; and a young father in Adelaide (and his dad in Perth – just checking up on us).

Currently most calls for debt-relief help are from Western Sydney though, due to the ads we’re trialling on 2KA Country Music radio, and interestingly we’ve yet again proven the old radio adage that you need to be on-air over the long term to really generate a response. For the first few weeks we had no calls and though we had wasted our time and money, but that seems to be turning around now.

Many of the people I talk to have the same issues. They thought that debt problems wouldn’t happen to them, that they would be different and that they could avoid the interest rat-trap... but it’s the same for everyone, debt is a disaster! 

And borrowing more money to pay off debts is double-trouble! I see it every day. People get a consolidation loan, only to re-use their freshly zero-balance credit card instead of ripping it up, and before they know it there’s another ten or twenty thousand dollars added to their inescapable debt burden.

So many of the people we talk to are now buried under debt, they can’t remember the original purpose of working. It reminds me of the old line: “You should work to live, not live to work.” Meaning there is more to life than working yourself to the bone to be able to pay your debts and cover your family’s living expenses.

It really gives you food for thought!

 

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